Formalpress
Libro Trends, Mobility and Impact of Organizational and Financial Networks on Media Markets, Zvezdan Vukanovic, Angela Powers, George Tsourvakas
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: 30 (30)
ISBN: 9789897291449
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is monograph covers and contextualizes many of the current intricately intertwined debates concerning relevant issues on how media companies are embracing the revenue and nancing models, as well as digital convergence in online publishing and television media. is volume gathers nuanced insights from an array of renowned academic researchers and pursues a highly interdisciplinary approach. e book also explores the managerial and technological tensions and responsibilities companies face as they adapt to the new and uid digital convergence reality. e contributors illustrate the contours of our current media environment. Not willing to rest on old paradigms or theories, the contributors propose new analytical frameworks for making sense of television in the age of the digital convergence. is book is intended for advanced undergraduates and graduate students in media management courses, policy makers, scholars, and media practitioners.
List Of Contributors..........................................7 Introduction.........................................................9 PART I Media Finance, revenue and funding models Chapter 1 Mike Friedrichsen, The Revenue and Funding Models of Television in the Age of digitalization...........................................15 Chapter 2 Sabine Baumann and Oliver Eulenstein, Who is pulling the Strings behind the scenes? Analyzing Media Finance Networks with innovative graph-based Methods.........................................................................37 PART II Digital TV Convergence and Multiplatform Strategies Chapter 3 Mercedes Medina and Benedetta Prario, The impact of digital convergence and mobile devices on traditional media companies: The case of Mediaset and Antena 3.....................................................................59 Chapter 4 Luísa Ribeiro, The distinctive non-tradable resources of leading television operators trends and the case studies of Portugal, Brazil and United Kingdom..............................85 Chapter 5 Alejandro Pardo, Enrique Guerrero and Patricia Diego, Distributing Audiovisual Content in the New Digital Scenario: Multiplatform Strategies of the Spanish TV Industry...................................................................115 PART III New Business Models in Newspaper and Book Publishing Industry Chapter 6 Paulo Faustino, Business models management and concentration in book publishing industry: The Portuguese case.............................................147 Narrative.....................................................................183 Chapter 8 Biser V. Zlatanov, Growth Perspectives and New Business Model Approach of Bulgarian Daily Newspapers........................................................201 Chapter 9 Paul Murschetz, WebTV Goes Print. Does Online Video Ensure Organizational Success in Regional News Publishing? A Fit-Viability Model Test.................................... 10 Tom Björkroth and Mikko Grönlund, The growth of leading regional newspaper evidence on circulation spirals and scope for competition.....................................249
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