Formalpress
Libro The Business of Media: Change and Challenges, Mónica Herrero, Steve Wildman
Editorial: Formalpress
Colección: Comunicação
Idioma: Inglés
Precio en Papel
: 18 (18)
ISBN: 9789897291562
Pags: 0
Envío garantizado a cualquier país del mundo en un plazo máximo de 48/72 horas.
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Advancement of the state of scholarship on media management is a three-pronged process. The body of knowledge on which media executives and managers can draw grows as: (1) core concepts and analytical frameworks are refined, augmented and occasionally supplemented or replaced by new ideas that better explain the roles of media in their larger economic and societal contexts; (2) Rigorous empirical analysis probes the limitations of current understanding and raises new questions; and (3) Grounded case studies extract knowledge through theoretically informed observation of situations and processes that are too complex and multi-faceted for more tightly controlled statistical analyses but still are too rich in their potential to contribute to knowledge to ignore. All three prongs are represented in this edited volume, which draws on the best of the new research and thinking showcased at the Annual Conference of the International Media Management Academic Association held during October 24-25, 2014 in Pamplona, Spain. The book s 10 chapters are organized into three main sections that move, respectively, from a high level focus on core principals and fundamental challenges to effective management, to more narrowly focused research (but with generalizable findings) on solutions to concrete and specific problems faced by media firms trying to improve their results from the services and products they offer, to case studies of market-level change in three very different political and economic environments.
Introduction to the Edited Volume. Mónica Herrero and Steve Wildman..................................................................................13 Forward IMMAA An Introduction. Eli Noam.................................................................................................................17 Section I. The Big Picture and the Search for Core Principles Chapter 1 Why the Internet Economy Raises Inequality - Implications For Media Managers. Eli Noam.................................................................................................................21 Chapter 2 The Media in the Future: The Search for Unanswered Questions. John Lavine and Christian Scholz....................................................................................39 Chapter 3 Fundamentals for the Transformation of Media Companies in the Digital Age. Francisco Pérez-Latre and Alfonso Sánchez-Tabernero.............................................................53 Section II: Strategy and Practice Chapter 4 Finding Direction when Developing new Media Products. An Empirical Study of Readers Preferences for Enhanced Fiction EBooks. Tanja Eiff and Heinz-Werner Nienstedt.............................................................................65 The Business of Media_Final.indd 9 07/09/15 09:26 10 Mónica Herrero & Steve Wildman Chapter 5. Analysis Design to Value the Success of a Film: the Spanish Case of Ocho Apellidos Vascos. Teresa Ojer and Elena Capapé........................................................................................77 Chapter 6 Interactive Audiences Analysis and Segmentation: the Moderating Role of Relational Lifestyles in Adolescents. Reynaldo Gustavo Rivera Baiocchi, David Santos, Gaspar Brändle and Miguel A. M. Cárdaba..........95 Chapter 7 Do Production Values Influence the Quality Perception of TV Entertainment Shows? Enrique Guerrero and Cristina Etayo...............................................................................111 Section III: Media Market Case Studies Chapter 8 Impact of the Internet on Australian Newspapers. Franco Papandrea.......................................................................................................123 Chapter 9 The Impact of Digital Technologies in Breaking State Control of National Media Markets: the Case of Iran. Marziyeh Ebrahimi and Ramón Salaverría........................................................................143 Chapter 10 Distortions in the Hungarian Media Market: the Impact of State Advertising on Competition in the Media. Agnés Urban.............................................................................................................157 References......................................................................................................168
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