Formalpress
Libro Redefining Disruptive Innovation and Added Value Networks in Media Business and Policy, Paulo Faustino, Zvezdan Vukanovic, Angela Powers, George Tsourvakas
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: 30 (30)
ISBN: 9789897291456
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is volume features contributions from WMEMC 2012, an international media conference held in essaloniki, Greece. It examines in both descriptive and analytical ways, how new media market consumption is evolving as a subdiscipline of media business. New media is an extension of traditional media industries, yet it is distinctly di erent in its nature and ability to build relationships among users. New media consumption patterns have transformed media they have shattered the very idea of a linear and static medium. What electricity and combustion engine were to the early 20th century, software is to the early 21st century. New case studies and company pro les in this monograph provide practical examples of how media industry and market have successfully implemented these strategies, using the newest social media consumption and branding tools. e inter-disciplinary nature of this volume is an appropriate resource for professionals and scholars in new technology, consumer behavior, media studies, and related areas. e book o ers scholars, media practitioners and researchers who are interested in the business impact of new media both critical reviews of the existing literature and inspirations for developing new research questions. It explores and discusses the changes this emergent communications platform is engendering for the media and content industries and the implications of those changes. is monograph provides a multifaceted understanding of how and why people participate in viewing and sharing activities the way they do
List Of Contributors........................................................5 Introduction..................................................................7 PART I Disruptive Innovation in Digital Media Chapter 1 Richard A. Gershon, Digital Media, Innovation and the Apple iPad: Reinventing the 21st Century Newspaper..........................................................15 Chapter 2 Hsiang Iris Chyi and Angela M. Lee, Will the Internet Disrupt? A Reality Check on Format Preference for Traditional and Digital Content across Five Media..................................................................37 Chapter 3 Lia-Paschalia Spyridou & Andreas Veglis, Sustainable Online News Projects: Redefining Production Norms and Practices........................................63 Chapter 4 Anna B. Holm, John Parm Ulhøi and Anastasia Uliyanova, Business model innovation: The Danish newspaper industry s response to the decline in traditional markets.......................................................................87 Chapter 5 Petros Iosifidis, George Tsourvakas and Barbara Simeonidou, Media and Sport in Europe: Economics and Culture........................................109 PART II Media and Communication Policy and Broadcast Rights Chapter 6 Benjamin J. Bates and Maria Fontenot, Will the WIPO Broadcast Rights Treaty Really Create Value for Broadcasters?..........................131 Chapter 7 Paulo Faustino and Arons de Carvalho, Media Policies and Subsidies Impacts: The Case of Regional and Local Media in Portugal............................155 Chapter 8 Christos Barboutis, Media Markets and Communication Policy: A theory of interdisciplinarity, pluralism and the public interest........................183 Chapter 9 Christos Barboutis, Greek and Eastern European media markets within the international communication system: A methodology of comparative studies for the proposition and evaluation of strategic choices in communication policy........................................................203
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